Days ago, 2019 China’s 500 Most Valuable Brands was unveiled at the 16th World Brand Summit in Beijing sponsored by the World Brand Lab. For the 16th year in a row, Zoomlion was placed in the list, taking the 69th place with its brand value at RMB 70.198 billion, an increase of RMB 11.6 billion from the previous year.
World Brand Lab is an international organ specialized in brand value studies. Recognized as one of the world’s top three brand value evaluators, it utilizes the “present earning value method” to measure the value of brands in China’s 500 Most Valuable Brands that it has publicized for 16 consecutive years. Based on the “economic use method”, the present earning value method is a combination of consumer studies, competition analysis and predicted revenues of companies in the future. The World Brand Lab has also developed the exclusive Brand Value Added Tools, BVA Tools, which considers the company’s operations and earnings generated by the brand
Analytical Report on 2019 China’s 500 Most Valuable Brands reveals that six construction machinery manufacturers were included in the list, whose total brand value amounted to RMB 299.579 billion. Zoomlion, with its brand value at RMB 70.198 billion, took the 2nd place in the industry and the 69th place among the total 500 brands. One place higher than the previous year, Zoomlion saw its brand value rising sharply by RMB 11.6 billion, or nearly 20%, from the RMB 58.573 billion recorded in the previous year.
It was the 16th time for Zoomlion to be placed in this list since 2004,, revealing the brand’s creditability and social influence.
Zoomlion branding is underpinned by its concentration on core business, and focus on product quality and innovation-driven development. Zoomlion Chairman Mr. Zhan Chunxin once said, “Zoomlion always deems products as the essence and target. We deem it our responsibility to use products to carry on technologies and civilization”. In recent years, Zoomlion has been active to embrace new economy and new technologies; steadily facilitate intelligent manufacturing through intelligent plants, products and services; and build a new intelligent intelligent equipment manufacturer, thus continuing to upgrade its competitiveness and status in the market. In 2018, Zoomlion’s operating revenues grew by 23.30% and profits increased by 51.65% YOY,, achieving ahigh-quality, efficient and sustainable growth.
Customers’ loyalty to brand is crucial to value brand. Taking “win-win & development” as its philosophy, Zoomlion has mobilized the premium companies in the industry to form Zoomlion Customer Alliance, so as to deepen customer relations and upgrade customer loyalty. In 2018, customers in the Alliance increased their purchase of Zoomlion products by 40% YOY. At the same time, 90% of the Alliance members recorded growth in operating scales and 74% made profit growth. At present, Zoomlion Customer Alliance has expanded from 40 organization members in the beginning to more than 90 and upward.
By “going out” and “going deep”, Zoomlion has considerably upgraded its global influence. It has successively acquired leading companies in the industry such as Powermole of Britain, CIFA of Italy, m-tec of Germany, Raxtar of Netherland, and Wilbert of Germany in time sequence. It has established sales and service platforms in 80 countries and set up branches and subsidiaries in over 40 countries. With its business reaching more than 120 countries and regions, Zoomlion’s has world-covering sales network and powerful service system. Through international capital operation, capacity cooperation and brand promotion, etc., Zoomlion makes its own decisions and in-depth practice in the overseas markets, thus building widespread brand awareness, establishing the new international corporate image, and continuously enhancing its influence.
“Ideas build the future” is the core philosophy of Zoomlion brand. The company focuses on its own sustainability, but also devotes to building a time-honored equipment brand. Even more, Zoomlion pays great attention to co-building industrial ecology and civilization, proposes the manufacturing industry should jointly shape the industrial ecology and civilization, promotes high-quality development of global high-end manufacturing industry, and co-buildss a beautiful home for human beings. In this way, Zoomlion brand has been pushed to a new level.