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Products Become Global Mega Hit! Zoomlion Keeps Making Big Orders in Overseas Market

2022-08-02

China’s foreign trade volume in goods grew steadily and moderately in the first half of the year, contributing to the stability of its macroeconomic performance, according to the latest international trade statistics recently published by the General Administration of Customs, P.R. China. In the construction machinery industry that is at the top of its priority list of manufacturing, the full range of products from Zoomlion, the leading company in this sector, were also a mega hit globally, with a continued stream of huge orders abroad. This Not only does this speak directly to the hard power of manufacturing in China, it also contributes a lot to China’s economy.

In terms of construction machinery exports, Zoomlion saw a global popularity of its full range of products for strong product strength and brand reputation. For example, more than 100 sets of earth-moving machinery and equipment were delivered to countries along the Belt and Road from the Weinan Industrial Park; hundreds of Zoomlion mixer trucks with a large, red cloth flower ball in the front each headed to Vietnam to help it with infrastructure development; dozens of Zoomlion pumping equipment lining up were sent to Singapore in bulk; more than 200 sets of Zoomlion high-end equipment were shipped to Türkiye, making it the largest batch export of Chinese construction machinery industry in recent years; hundreds of Zoomlion skid-steer loaders were exported to the Americas, where they are popular; and dozens of rotary drilling rigs went to the world along the Maritime Silk Road.

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More than 100 sets of earth-moving machinery and equipment were delivered to countries along the Belt and Road

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Hundreds of Zoomlion mixer trucks with a large, red cloth flower ball in the front each headed to Vietnam

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Dozens of Zoomlion pumping equipment lining up were sent to Singapore

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More than 200 sets of Zoomlion high-end equipment were shipped to Türkiye

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Hundreds of Zoomlion skid-steer loaders were exported in bulk to the Americas

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Dozens of rotary drilling rigs went to the world along the Maritime Silk Road

Apart from construction machinery sold well around the world, agricultural machinery, one of Zoomlion’s three major business sectors, also performed well. From 300 rice harvesters that were shipped to Bangladesh in batches, to 1,000 sets of agricultural machinery recently delivered to countries and regions along the Belt and Road, high-quality tractors, harvesters and other types of products have shown the image of Made in China in terms of quality to the world with their strong performance.

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300 Zoomlion rich harvesters were shipped to Bangladesh in batches

微信图片_20220802102643.jpg1,000 sets of Zoomlion smart agricultural machinery were exported to countries along the Belt and Road

Behind a steady stream of orders there is Zoomlion’s endeavors to always follow the international path, keep in step with China’s Belt and Road Initiative, find new ways to expand foreign markets, and promote products to “go global” with an end-to-end, digital and localized overseas business system; also, there is Zoomlion’s proactive approach to stake a claim in high-end markets with high-quality, powerful and cost-effective products. For example, the locally improved smart mixer truck led to a big bang as it made its debut in Australia, the first European version of tower crane set off a new trend in the market, and the “capability style” 4.0 pump truck made a breakthrough in the U.S. market.

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Zoomlion 4.0 pump truck made a breakthrough in the U.S. market

At the same time, Zoomlion also ensures unimpeded logistics by taking advantage of the high accessibility of the Silk Road and the new opportunity of the Maritime Silk Road, including regular liners on sea and China-Europe freight trains on land. With diversified export channels, Zoomlion ensures unimpeded logistics and the smooth delivery of products to overseas destinations as scheduled.

Looking into the future, Zoomlion will continue to follow its development path of “going global, going in, and going up”, highlight the shiny calling card of Made in China with more powerful products and equipment, and make greater contribution to China’s economic growth with higher quality development.


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