On August 29, 2018, Asia’s top 500 brands ranking list jointly prepared and issued by World Brand Lab and iCEO.com was published at Asian Brand Summit in Hong Kong, where Zoomlion continued to be included on the list, ranking No. 129, symbolizing its constantly increasing brand value and global influence.
▲Zoomlion included among Asia’s top 500 brands in 2018
It is reported that this is the 13th time that World Brand Lab evaluated the influence of Asian brands and a total of 500 brands from 22 countries are chosen, including 209 brands from China (including Hong Kong, Macao and Taiwan). The evaluation criteria include the capacity of a brand in exploring and occupying market and generating profit, and the basic indicators include market share, brand loyalty and dominating power in Asia. Asia’s top 500 brands list has been published once a year since 2006 and the list has now become a “wind vane ” for Asian brands.
As a representative enterprise of the Chinese equipment manufacturing industry, Zoomlion has been included in the Asia’s top 500 brands ranking list for many years consecutively. In recent years, the company has focused on innovation and accelerated its transition and upgrading, making remarkable achievements. In 2017, it gained an operation revenue of RMB 23.273 billion, representing a year-on-year increase of 16.23%. In the first quarter of 2018, the company gained an operation revenue of RMB6.36 billion, representing a year-on-year increase of 20.58%. In key product market fields, Zoomlion maintains an absolute leading position; in respect of agricultural machinery, the sales volume of its drying machines has been ranking No. 1 for five years consecutively and its market share of wheat machines and rice machines always ranks No. 3..
Prof. Martin Kilduff from College of Management of University of London pointed out at the summit that, “in the coming ten years, one of the key indicators of the realization of high quality development of the Chinese economy is whether a legion of world class brands can be generated by China.”
▲ 2018 Asia’s top 500 brands summit
In recent years, Zoomlion has intensified its efforts to implement its “4.0” strategy and a new generation of green, smart 4.0 products based on “modular platform+ intelligent products” have become a new impetus for profit growth of the company. In 2017, a total of 28 types of 4.0 products were placed on the market, accounting for more than 50% of total sales. Recently, Zoomlion has signed a cooperation agreement with a world-class AI expert Andrew Y. Ng, providing new AI capability to its agricultural machinery. Accordingly, by using 4.0 intelligent products, the company has connected equipment, enterprises and clients via the Internet of Things, big data and mobile internet, carried out revolutionary innovation of its business pattern and restructured its business model.
In the meantime, Zoomlion closely follows the “Belt and Road” initiative and actively goes global. It has established the Europe R&D Center, North American R&D Center, India Industrial Park and Brazil Industrial Park and is currently preparing for the construction of the Belarus Industrial Park, Turkey Production Base and Saudi Arabia Production Base. These overseas production bases will form local manufacturing clusters centered around the “Belt and Road”. So far, Zoomlion has gradually realized an overseas market development pattern characterized by “two transverse and two longitudinal belts”, and its brand has become famous across the world.
It is learned that World Brand Lab is a world leading brand evaluation organization affiliated to the well-known business media organization iCEO.com. Its experts and consultants come from world’s top-class institutions of higher learning including Harvard University, Yale University, MIT, University of Oxford and University of Cambridge, and its research achievements have become a major basis for a number of enterprises to evaluate intangible assets during mergers and acquisitions. Its unique evaluation method “brand added value toolbox” is widely recognized by the enterprises and the financial industry.