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A Day to CIFA Factory
2015-06-30

At Zoomlion's recent Enterprise Day at the World Expo in Milan, Italy, He Baoxiang, Vice Governor of Hunan province, and Chinese Ambassador to Italy Li Ruiyu, along with other leaders and distinguished guests, accompanied Zoomlion Senior President Zhang Jianguo and CIFA CEO Davide Cipolla on a visit to the Zoomlion CIFA Industrial Park. 


During the visit, Vice Governor He Baoxiang, Ambassador Li Ruiyu, and the other guests visited the CIFA Museum, which details the company's triumphs and difficulties in its nearly 90-year history. They also visited the product commissioning laboratory, filled with cutting-edge technology and innovative applications, and the 4,800 square meters of product debugging space, where world-leading concrete machinery and mixing systems are tested and checked. 


"In 2008, Zoomlion acquired CIFA, the world's third largest concrete machinery manufacturer, which was the largest ever European acquisition by a Chinese company at the time. Today, we have witnessed the vigor and vitality the merger has injected into the company. Zoomlion's cooperation with CIFA has established a mutually beneficial model of cooperation for other Chinese enterprises investing in Italy," Ambassador Li Ruiyu said after the visit. 


Following the acquisition of CIFA, Zoomlion concrete machinery gained the leading market share in China. Thanks to CIFA's truck-mounted mixer technology, Zoomlion has also taken the top spot in the global truck-mounted mixer market and developed a Guinness world record breaking 101-meter carbon fiber boom pump. The management of Zoomlion and CIFA's concrete machinery sales teams and networks is already fully integrated, and CIFA, which acts as a bridgehead for Zoomlion in Europe, is using its own production and technical sales network advantages to get more Zoomlion products into the diversified markets of Europe and beyond.