In recent years, ZOOMLION has been continuously exploring overseas markets, making breakthroughs in key markets, and delivering products to the “circle of friends” under the Belt and Road Initiative (BRI). In Turkey, ZOOMLION has delivered 8 rotary drilling rigs of 4 models for construction, including large, medium, and small ones. ZOOMLION's products have been used for many projects in many regions such as Istanbul, Ankara and Şanlıurfa. In addition, many devices are about to be delivered.
Among the 8 rotary drilling rigs, the ZR400GW model, one of the representative products of the G series, was delivered in Turkey for the first time. This model features a brand-new look and comprehensively upgraded performance configuration. Now it is used for the 300-700 Km Section Landslide Remediation Project of Bingöl-Diyarbakır Provincial Highway. "I'm impressed by the novel design, high torque and pressurizing force. It has superior performance to products of the same level and shines in construction." said Muhammad, the manager of a client company in Elazığ.
"ZOOMLION's products are energy-efficient and cost-effective. Its after-sales service team is very professional, training operators are responsible, and suggestions regarding the construction method are useful, greatly improving our efficiency." said Nihart, the head of a client company in Ankara. Since the ZR300D rotary drilling rig was put into use, it has showed good performance in the subgrade pile operation of the Şanlıurfa-Diyarbakır Provincial Highway, which makes Nihart very satisfied with the ZOOMLION's product quality and supporting services.
▲ Photo of ZOOMLION's local team and customers
▲ ZOOMLION's services winning praise from customers in Turkey
At present, the rapid development of localization is greatly enhancing the competitiveness of ZOOMLION's products in overseas markets. These rotary drilling rigs exported to Turkey in 2023 are all provided with manuals and display screens in Turkish, facilitating operation and maintenance by local operators. For the habit of local casing construction, ZOOMLION provided rotary drilling rigs with winch pressurizing, and continuously improved and optimized the design in response to the upgrade of the local emission standards, obtaining a positive market response. The R&D and production scheduling of 5 models of Euro V rotary drilling rigs were also completed.
▲ A snap of ZOOMLION's Turkish subsidiary
Turkey is a regional power across Eurasia, and also an important pivot under BRI. As the vanguard and gateway for expansion to the European market, ZOOMLION's Turkish subsidiary has developed rapidly since its establishment in 2018, boasting a complete product portfolio, excellent service systems, and efficient spare parts supply.
With the overall acceleration of the overseas market recovery and the increase of infrastructure investment in Europe, ZOOMLION is promoting the coordination of localized manufacturing, marketing and services, to better meet the diversified needs of European customers, creating a new chapter of international development.
