From March 14 to 18 (local time), the 36th Las Vegas Engineering Machinery Exhibition (CONEXPO-CON/AGG 2023) was held in Las Vegas, the United States. As one of the world's three major engineering machinery exhibitions, the exhibition this year attracted more than 1,800 exhibitors from all over the world to show the latest technological achievements, products and service solutions together.
Zoomlion brought 22 products in 7 categories. On the third day, with the ultimate design concept, excellent product performance and brand charm, Zoomlion attracted much attention and won on-site signed orders and intended orders of RMB 600 million.
▲ 2023 Zoomlion Exhibition Area
According to the organizer of the US Association of Equipment Manufacturers, the exhibition this year is the largest in its history, with an exhibition area of more than 250,000 square meters, attracting about 200,000 professional visitors worldwide.
Compared with the previous exhibition, the number of Zoomlion's products exhibited this time increased by nearly 60%. At booth F9615, there are 7 categories of products and parts of Zoomlion, including engineering hoisting machinery, construction hoisting machinery, concrete machinery, aerial work machinery, earth-moving machinery, industrial vehicles, and m-tec dry-mixed mortar equipment. Products with strong strength, wonderful shooting performances and dances by the excavator attracted batches of people to stop and watch. In the exhibition hall, activities such as business negotiation and signing, product release and intelligent manufacturing demonstration were held one after another, which were significant.
As the long-term advantages of Zoomlion, concrete machinery, engineering hoisting machinery and construction hoisting machinery have made breakthroughs one after another with their strong technical strength.
The exhibited 50X-6RZ concrete pump truck has the advantages of high safety, energy conservation and environmental protection, convenient operation, etc., and is equipped with a chassis produced by the US. It has been used for the construction of many projects in the US and sold quickly in the exhibition, winning a number of new customers.
The contract of 800 tons of large-tonnage products was signed at this exhibition, setting a record for the largest tonnage of products exported from China to South America, and the competitiveness of products that continue to rise is obvious;
The construction hoisting machinery has been further upgraded from the previous product display to the all-round display of details and design concepts, which fully demonstrates the confidence of the global champion in the tower crane industry.
▲ Customers Carefully Inspected Zoomlion Pump Trucks
▲ Zoomlion ZRT1100D543 Cross-country Tyre Crane
▲ Customers Listen to the Performance Introduction to Zoomlion Tower Crane
Earth-moving machinery is a new segment vigorously developed by Zoomlion and one of the highlights in this exhibition. Six G series excavators and one skid steer loader were unveiled, realizing the full range of excavators with micro, small, medium, and large tonnage. Zoomlion made great efforts with its earth-moving machinery - two products in the last exhibition while seven products in this exhibition. The rich product portfolio meets the different needs of various customers. Customers who actually got a taste of and observed the machine are in an endless stream, and the contracts for the product are continuously signed.
▲ Overseas Customers is Getting a Taste of Zoomlion Excavators
▲ Continuous On-site Signing
Since the first day, Zoomlion has signed contracts for various products. In addition to the US, its customers also come from Canada, Colombia, Brazil, Mexico, Costa Rica, Argentina and other countries. As of the third day of the exhibition, Zoomlion won RMB 600 million in on-site contracts and intended orders.
Since 2007, Zoomlion has started to lay out the market in North America and has been deeply engaged in the local market for 16 years. It has set up subsidiaries in North American market. Concrete pump trucks, spreaders, tower cranes, crawler cranes, tyre cranes and other products have successfully entered the major markets of the US and won a good reputation.
Liu Zenglai, Assistant General Manager of Zoomlion Overseas Company, said: "North American market is an important part in the Company's global layout. Zoomlion has always expanded the market with the concept of 'localization', including developing or improving products according to local working conditions, and establishing localized sales, service, accessory center and other systems to create greater value for customers worldwide and achieve win-win cooperation with more excellent products and more complete services."
