In recent years, ZOOMLION has accelerated the pace of overseas expansion, and its products have sounded the "charge" of going global. With the continuous deepening of the overseas business system based on end-to-end, digitalization and localization, the competitiveness of ZOOMLION's products in overseas markets will be significantly improved by 2023. It will win sales volume and reputation in key and benchmark markets, demonstrating its strong position as a representative of China's intelligent equipment manufacturing.
Overseas Markets are Seeing Long-term Growth in Advantageous Sectors
ZOOMLION continues to deepen its overseas business, and the advantageous sector of construction machinery will make another breakthrough in 2023.
In January, ZOOMLION's construction cranes made a good start globally, and a large number of equipment went to Turkey, Brazil, Indonesia and other places to "settle down". In March, at the Las Vegas Expo in the United States, ZOOMLION won an order of RMB 150 million for its construction cranes. The 800t cranes upgraded and improved locally were exported to Argentina, setting a record for the largest tonnage crane exported from China to South America.
▲ ZOOMLION 800t Crane
Concrete equipment such as pump trucks, mixer trucks, trailer pumps and vehicle-mounted pumps are also widely used in overseas construction projects. In the Port of PASIR PANJANG in Singapore, ZOOMLION "grouped" pump trucks for several meters, of which the 70-meter pump truck set a record for the longest boom pump truck exported to Singapore in China. "In the benchmark market of Singapore, our newly exported pump trucks have been well received by customers due to their localization adjustments based on customer needs. The market share of our new pump trucks in the local market has exceeded 60%," said the person in charge of ZOOMLION.
▲ ZOOMLION 70-meter Pump Truck Delivered for Construction in Singapore
The new generation of tower cranes is also widely acclaimed overseas. At the Las Vegas exhibition held in the United States, ZOOMLION's R-generation tower crane boldly presented the details of its core components, showcasing its strength as a benchmark in tower crane technology to the world and receiving high praise from customers.
▲ ZOOMLION R-generation Tower Crane's Core Components on Display
Diverse Products are Advancing Rapidly
In 2023, the emerging segment of ZOOMLION's construction machinery will accelerate to go global, achieving an increase both in brand awareness and sales volume.
Taking the earth moving machinery in the Saudi market as an example, in the first quarter, 22t, 37t and 55t medium and large excavators received large orders frequently, of which large excavators will be used for the construction of NEOM New City, the "City of the Future" in Saudi Arabia. More than 100 ZOOMLION excavators have been put into use in this area. At present, ZOOMLION has set up service outlets in major cities in Saudi Arabia with professional sales and service teams. Many customers spoke highly of ZOOMLION's full-process service and localization layout, and expressed their intention to purchase additional products.
▲ ZOOMLION Excavators Sell Well in Saudi Arabia
▲ Turkey Customers Praise ZOOMLION's Rotary Drilling Rig and Service Team
ZOOMLION's agricultural machinery is also developing "fast and steady". With the goal of "deepening localization and improving product strength", Zoomlion's "customized products" that meet the agronomic characteristics and customer needs of various countries are well-received.
In January, ZOOMLION delivered the first batch of RS1304 tractors to the KTIS Group in Thailand, the world's largest sugar enterprise. In February, the Ministry of Agriculture of the Dominican Republic officially announced that ZOOMLION won the bid for the centralized procurement project of agricultural machinery and equipment in the country, and stood out in the same competition with world-class agricultural machinery brands from Europe, the United States and Japan. In early April, Nearly 100 Speedster series cereal combine harvesters were exported to Bangladesh in batches again. Local farmers fed back "high efficiency, few faults, easy to use and durable", and ZOOMLION' reputation and market share have been continuously improving.
▲ ZOOMLION Exports Nearly 100 Harvesters in Batches to Bangladesh
CIFA and m-tec, subsidiaries of ZOOMLION have also overcome difficulties overseas, and their innovative products are also well received in European and American markets.
▲ The New Factory of SIEVERT Group, a Century-old German Construction Company Uses m-tec Equipment
In 2023, ZOOMLION's international development will enter a new chapter, with overseas business becoming a new growth driver. ZOOMLION has accelerated the transformation of its overseas business mode with a "global village" mindset and "localization" concept. It has deeply explored the global market end-to-end, digitally empowered the business model, continuously improved the strategic layout, continuously achieved breakthroughs in the market, and showcased the brand awareness of China's equipment manufacturing on the Belt and Road Initiative.
