Recently, ZOOMLION's subsidiary in Indonesia celebrated the grand opening of its office in Kendari. This new branch signifies a further implementation of ZOOMLION’s “localization” strategy in Indonesia, enhancing the sales and service network, and laying a solid foundation for expanding into the Southeast Asian market.
▲Opening Ceremony Scene
On the day of the opening ceremony, representatives from nearly a hundred companies in the surrounding area were in attendance. Hot-selling products on display, like excavators, drew many customers to closely observe and even test drive. After hands-on experiences and detailed introductions to their relevant performances, customers frequently praised and expressed a strong willingness to order. A concentrated signing ceremony was held on the spot, where orders totaling RMB 22 million were secured, marking a "good start" for the opening of the office.
▲On-Site Signing
Kendari is known for its abundant natural resources, particularly nickel and other mineral resources, and is located on the Southeast Peninsula of Indonesia, necessitating a substantial demand for earth-moving and mining equipment. Furthermore, Kendari’s geographical advantage, integrating water, land, and air transport and boasting a developed transportation system, facilitates the transportation of related products. The opening of ZOOMLION’s Kendari office offers a platform and opportunity for the further cultivation of the local market, especially for earth-moving and mining machinery.
ZOOMLION's Sulawesi Selatan business manager, Muh.Taufiq Adim, stated, "Over the past two years, ZOOMLION has been continually expanding the development of the localized market in Indonesia, with service and sales outlets continuously opening, providing more comprehensive services for local Indonesian customers. As a frontline business personnel, I can feel that more and more people are recognizing ZOOMLION, both in terms of product quality and after-sales service, and customer satisfaction is continuously improving.”
▲Customers Viewing and Test Driving at the Opening Ceremony
The establishment of the Kendari office is a deeper penetration of ZOOMLION into the Indonesian market. Relying on over 30 marketing service outlets spread across Indonesia, and with a refined sales, component supply, and service system, ZOOMLION continues to cultivate the local market, creating value for customers while achieving new developments.
