On May 11, ZOOMLION's "Technology Salutes to the New Era" series of activities kicked off at ZOOMLION Intelligent Industry City in Changsha with great fanfare. Nearly ten thousand guests at home and abroad visited the first whole-process excavator intelligent manufacturing factory and other lighthouse factories in the industry to appreciate the perfect charm of ZOOMLION Intelligent Industry City, the world's largest and most complete construction machinery industrial base.
As is known, this event was attended by nearly 500 overseas customers from over 40 countries and regions such as the United Arab Emirates, Indonesia, Singapore, Turkey, Brazil, the United States, and the Netherlands. Many of them came from countries and regions along the Belt and Road.
Overseas guests visit ZOOMLION Intelligent Industry City
Employees from the overseas company provide simultaneous interpretation for overseas guests attending the theme conference
In recent years, ZOOMLION has been speeding up its transformation in overseas business models through the "global village" mindset and the "localization" philosophy. It has deeply cultivated global markets end-to-end, empowered its business model with digitization, continuously improved its strategic layout, and achieved significant progress in key products and markets. In 2022, ZOOMLION saw a year-on-year sales growth of over 100% in markets of countries and regions along the Belt and Road such as Indonesia, India, United Arab Emirates, Saudi Arabia, and Turkey. In Q1 of 2023, ZOOMLION's overseas revenue experienced a year-on-year increase of 123%.
ZOOMLION appreciation dinner for overseas VIP customers
On the evening of the 11th, with enthusiastic rounds of applause, the ZOOMLION appreciation dinner for overseas VIP customers was successfully completed. This dinner brought together VIP customers from all over the world. They witnessed ZOOMLION's 30-year success story, as well as its outstanding performance in the overseas business.
The dinner was filled with enthusiasm and excitement, as orders were pouring in rapidly. Six rounds of signing ceremonies were held. A large number of overseas customers expressed their strong interest in establishing long-term partnerships with ZOOMLION. In the end, the total contract value reached up to RMB 2.5 billion. Following the signing ceremonies, Yuan Ye, Assistant President of ZOOMLION, exchanged gifts with the customers as a gesture of mutual appreciation.
Signing ceremonies at the dinner
Yuan Ye, Assistant President of ZOOMLION, exchanging gifts with overseas customers
The dinner not only treated overseas customers to a feast of Chinese delicacies, but also showcased traditional cultural performances of China, providing a delightful and immersive experience for overseas customers. Live performances during the dinner showed the captivating charm of traditional Chinese culture through a classical dance, Kung Fu, acrobatics, and Sichuan opera face changing, earning frequent applause from overseas customers.
Photo of overseas customers and Sichuan Opera face-changing artists
China's classical dance "The Journey of a Legendary Landscape Painting"
The presence of overseas merchants at the ZOOMLION Intelligent Industry City in Changsha during this event marks a new journey of "bringing in" in ZOOMLION's overseas development, and further demonstrates its determination and confidence to deepen the expansion of overseas markets and promote international development. As a global leader in equipment manufacturing, ZOOMLION is poised to win the trust of more customers both at home and abroad with a more open and inclusive approach. Through sustained scientific and technological innovation, ZOOMLION aims to keep reaching for greater heights and delivering new breakthroughs.
