On April 22, Zoomlion held a grand opening ceremony for its Morocco subsidiary in Casablanca, marking a further deepening of the company’s market presence in North Africa and a continued enhancement of its localized service capabilities. Attendees included Zheng Wei, Economic and Commercial Counsellor at the Embassy of China in Morocco; Liu Jianqiang, Marketing Director of Zoomlion and Deputy General Manager of Zoomlion Overseas Company; as well as representatives from leading local Moroccan enterprises and Chinese-invested companies.

At the opening ceremony, Zoomlion showcased multiple series of construction machinery and provided systematic product explanations. Thanks to their reliable performance and outstanding capabilities, Zoomlion’s products have drawn significant attention and favor from customers. Several customers reached cooperation intentions on the spot and signed agreements, with total orders exceeding RMB 100 million, further highlighting the company’s market recognition.

“The Casablanca facility is already equipped with a complete machine warehouse and spare parts center, reflecting the company’s long-term strategy to deeply cultivate the Moroccan market. Zoomlion equipment is already widely used in key local construction projects, and in the future, the company will also establish operations in Tangier, Agadir, and other locations to further expand its service radius and deepen its local market presence,” said Liu Jianqiang.

The establishment of the Morocco subsidiary in Casablanca will further strengthen the company’s regional hub function and radiate across the North African market. Going forward, Zoomlion will rely on this local platform to deepen localized operations, stay close to market needs, work hand in hand with local partners, and continue to support infrastructure development in North Africa.