On April 27, the 2026 Agrishow – Brazil’s largest agricultural technology trade fair – grandly opened in Ribeirão Preto, São Paulo State. As Latin America’s largest agricultural technology and trade event, Zoomlion made its debut at the exhibition, where its range of high-end agricultural machinery immediately became the center of attention. Its hybrid tractor, unveiled locally for the first time, generated particular excitement.
Brazil is one of the world’s largest agricultural markets, and this year’s Agrishow is expected to attract approximately 200,000 professional visitors from over 50 countries. At this highly influential exhibition, Zoomlion presented a product portfolio comprising five major categories: hybrid tractors, high-end tractors, grain combine harvesters, micro excavators, and telescopic boom loaders – precisely tailored to meet the needs of large-scale soybean and corn farming as well as diverse agricultural production scenarios in Brazil.
Among them, the hybrid tractor features Zoomlion’s proprietary advanced MiDD technology. Aligned with Brazil’s trend toward green agriculture, it effectively reduces energy consumption and emissions, making it a core highlight of the booth. The grain combine harvester is designed to address local harvesting challenges, demonstrating Zoomlion’s R&D strength in deep localization. High-end tractors, micro excavators, and other products, with their reliable performance and intelligent controls, help farmers further improve end-to-end agricultural solutions, fully showcasing the company’s advantages across the entire industrial chain.
During the show, Zoomlion held a grand launch ceremony and product exchange session, officially introducing its flagship hybrid tractor model, the DV3504. This is the first time a hybrid tractor has ever been presented at a Brazilian exhibition, attracting numerous exhibitors, dealers, and end users for on-site observation and consultation.
One enthusiastic Brazilian customer shared his experience: “Before the exhibition, Zoomlion’s high-horsepower hybrid tractor had already undergone field testing on a farm in Brazil. I was honored to be one of the first test drivers, and it felt fantastic! Not only does it deliver excellent working performance, but it is also very comfortable to ride. It’s the first time I’ve seen such a great tractor!”
In recent years, Zoomlion Agricultural Machinery has been accelerating its global market expansion, guided by the strategic direction of “high-end, international, and new energy”. By participating in the Brazilian exhibition, the company not only showcased product solutions tailored to market needs but also built a platform for in-depth communication with local customers.
Going forward, Zoomlion will leverage its Brazilian subsidiary and local manufacturing base to establish a regional operations center integrating product display, technical training, warehousing and delivery, and spare parts support, continuously enhancing its localized service capabilities and supporting the modernization and green development of local agriculture.
