On June 2, 2026 (local time), the highly influential agricultural event in Queensland, Australia- the Elders FarmFest - grandly opened in Toowoomba. Zoomlion made its debut at this major Australian agricultural fair with a range of high-end agricultural machinery, marking the company’s full-scale entry into the Australian market.
Elders FarmFest is a premier, highly professional agricultural exhibition in Oceania, bringing together over 2,000 agricultural enterprises from around the world and focusing on innovation across the modern agricultural industry chain. The exhibition serves as a key platform for global agricultural machinery companies to engage in technological exchange and market expansion.
At this exhibition, Zoomlion presented seven high-end tractors featuring three technology pathways: "power shuttle, power shift, and hybrid drive." Covering a horsepower range of 110–410 HP, these tractors are well-suited for Australia’s typical large-scale dryland farming and precision tillage applications. The company also displayed the ZTH2506 telescopic handler and the ZE36GU excavator, both designed to meet the diverse engineering needs of Australian farms with their flexibility, efficiency, reliability, and durability.
During the test drive and demonstration session, the DV3504 hybrid tractor performed live in the outdoor area. Its efficient, fuel-saving, and powerful performance was highly praised by attending farm owners and dealers. Several experienced Australian farming customers commented after watching the live demonstration: “Zoomlion’s hybrid tractor offers excellent fuel efficiency, power output comparable to leading European and American brands, and hybrid technology that precisely addresses the cost-saving and efficiency needs of large-scale Australian farms.”
Leveraging its advantages in hybrid technology, Zoomlion is building a high-end brand of new energy agricultural machinery. All exhibited products have obtained relevant Australian certifications and align with local trends toward low-carbon, efficient, and smart agriculture. At the exhibition, Zoomlion’s professional team provided one-on-one product explanations, technical Q&A, and business negotiations, effectively conveying the full “product + service” chain solution, attracting many dealers and large-scale growers to inquire.
Looking ahead, Zoomlion Agricultural Machinery will continue to be driven by products, technology, and innovation. Through its subsidiary platform in Australia and New Zealand, the company plans to establish regional sales and exhibition centers, training centers, and spare parts centers, continuously improving service and parts support capabilities to rapidly expand in the regional market. With more economical, efficient, and intelligent product portfolio solutions, Zoomlion aims to inject new momentum into the Australian market.
